Found a great post from Neil Patel on the The 7 Harsh Realities of SEO that I thought would be great to share with you guys. There are many SEO “experts” out there that claim they’ll take your rankings to the moon, so this list from Neil is needed to bring everyone back to earth and realize that SEO fundatmentals are still the best tactics. Here’s an excerpt of my favorite harsh reality:
“
Harsh Reality #1: Links are everything
There are two major aspects of SEO. The first is on-page optimization and the second is the number of sites linking to you. On-page optimization is something that every one can easily manipulate, but links on the other hand aren’t.
Search engines look at:
- The number of sites linking to yours – typically the more sites linking to your website, the better.
- The anchor text of these links – if you are trying to get ranked for “dog food” it’s more advantageous if the link that points to your website says “dog food” instead of your website name.
- How relevant are your links – if your website is about dog food then you want either dog or pet related sites to link to you.
The three things I mentioned above make up an ideal link and because it’s hard to get ideal links, search engines place more emphasis on them than anything else.”
Don’t let anyone tell you there’s a new way to get your rankings up in the search engines, because they’re out trying to make a quick buck.
Related posts:
- Your No Fluff Guide To Better Title Tag Optimization
- Is Keyword Density Ideal For SEO Still?
- DoFollow & NoFollow Links – A Short But Sweet Guide For Everyone Else
- What Are Links And Why Do We Need Them?
- 20 Do-Follow Social Bookmarking Sites That Work, If Done Correctly!
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{ 9 comments }
Hi,Nice post.Thanks for posting SEO experts information. From this article I understood about realities of SEO with the help of SEO experts. I like this article very much.
Twitter: http://www.gervaisgroupllc.com/
February 18, 2010 at 6:59 am
This article is right on and cuts through the drivel that you see when people are just trying to get you to do something they want you to do. Thanks for posting useful illumination on a topic that doesn’t get enough of it. SEO Tips
Twitter: ChrisGuthrie
February 18, 2010 at 5:22 pm
Yes, Neil does a good job of dispelling many myths and providing some great simple advice at the same time. He’s a pretty cool guy in person too – I met him at Elite Retreat in October.
ChrisGuthrie@Make Money on the Internet´s last blog ..Niche Five Figure Website Network Case Study
Twitter: jacknguyencom
February 18, 2010 at 10:01 pm
He looks like a pretty cool guy. Thanks for sharing.
Links have always been everything, but the way to gain them is changing – link building must now be exponential in order to get far with competitive phrases, and this means having demonstrable value in your onsite content and going the extra mile to get links naturally.
Twitter: jacknguyencom
February 27, 2010 at 12:01 pm
Right Richard, focus on building links with long tail keywords and you’ll get to the top of the SERPs faster. Once you’re at the top for those lower competition keywords, you can start tackling your broader keyword terms.
Jack Nguyen´s last blog ..How To Set Up Google Analytics for Facebook Fan Pages
Twitter: seoyourblog
February 27, 2010 at 3:01 am
I would say when it comes to SEO links are its back bone, without links there can be no SEO as links are what search engines and even people who use search engines look for.
chakkravarthi@seo your blog´s last blog ..Difference Between SEO And Internet Marketing
Twitter: jacknguyencom
February 27, 2010 at 12:05 pm
Hi Chakkravarthi, That’s right. I can say that one of the most important on-page seo you should focus on is your title tag structure. Google weighs your title tag from strongest to weakest, going left to right. So make sure your keywords go first, than if you want, your site name goes after.
Jack Nguyen´s last blog ..Create Your Own Password Algorithm And Never Forget Your Passwords Again
Yeah, he is right. Of page optimization is a serious thing to deal with. Those are the basics for everyone who is involved with the internet marketing. Thanks for sharing it. Regards.
SKD Media Group´s last blog ..SeoLinkVine – the new software connected to The Pareto Principle?
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