Contextual Ads with Kontera

I decided to add contextual ads on my blog a few days ago. Contextual ads are targeted content advertisements in the form of texts. Think of it as adding an anchor text into your post but instead of you selecting keywords to link, the system does that job for you. It scans the text of the site or blog and automatically sets certain keywords on that page as link that’s relevant to the topic of that page.

The ads may already be displayed on the page or the reader will see a pop-up when they hover over the linked keyword. Depending on the type of ad publisher you go with, the design of the ads and pop-up will differ in looks.

After researching online, you’ll understand the importance of adding contextual ads into your blog. But I’ll give you the gist of it… There are many ways to monetize a blog and you really shouldn’t rely heavily on one method. If you have direct ads on your site, then add contextual ads into your strategy, etc. You’re probably sick and tired of hearing this, but you never want to put all your eggs in one basket.

The contextual ads publisher I decided to go with first was Kontera. Kontera claims to provide partners with the highest quality technology, and deliver highly targeted ads at the best rate. When I mean best rate, I don’t mean you have to pay to use their services, it’s free. Best rate in this case is how much Kontera pays you when someone clicks on the ad. So what they’re trying to say is that they’re giving us the maximum cpc based on the traffic source coming into your site.

The sign up process was super easy, just make sure you sign up as a publisher, enter your tax info, and upload the script into your blog. After you have uploaded the script, it will take 24 hours for the ads to appear on your site.

I’ve been reading in forums about their payout policy, true or false, this is what I found:

• If you earn less than $5 per month, it will not count as your total accumulated earnings for that month
• Earning $5 or more will only be added to your total earnings for that month
• Minimum payment is $100

For example, let’s say you ran Kontera on your blog for 12 months. 5 of those 12 months you only earned $4 per month and the other 7 months you earned $6. that means your total accumulated earnings for the year is $42 (7 x $6).

Now I’m not sure if this is true today with Kontera, but that’s why I decided to use them as a case study. If in fact the policy is correct, contextual ads from Kontera would be optimal for high traffic blogs. I’ll run Kontera until I get enough data to reevaluate their payout policy in a future post.

What have your experience been like with this company?

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1. FTC and Bloggers on the Web
2. How Do I Keep Readers On My Blog? Guide Them!
3. Top 28 Ways To Make Money On Your Blog
4. 5 Ways to Reduce Your Blog’s Bounce Rate
5. Aweber – The Rock Star of Email Service Providers

Tagged as: contextual ads, contextual advertisements, kontera, kontera network, kontera publishing

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