There are many posts on the topic of linkbaiting, and there are two opinions as to whether you should use linkbait strategies in your marketing campaign. Although the name makes it sound black hat, it’s a great way to get quality backlinks to your site.
What is Linkbaiting Anyways?
For those of you have not heard this term before, linkbaiting is trying to have people link to your blog post and site by writing content that is worth linking to. Depending on the way your content is written, linkbaiting can be white-hat and a fantastic way of generating tons of backlinks. Here’s a quote from Matt Cutt’s post regarding linkbait and linkbaiting:
“Linkbaiting sounds like a bad thing, but especially if it’s interesting information or fun, it doesn’t have to have negative connotations. I hereby claim that content can be both white-hat and yet still be wonderful “bait” for links (e.g. Danny’s spam email analysis). And generating information or ideas that people talk about is a surefire way to generate links. Personally, I’d lean toward producing interesting data or having a creative idea rather than spouting really controversial ideas 100% of the time. If everything you ever say is controversial, it can be entertaining, but it’s harder to maintain credibility over the long haul.”
Linkbaiting Strategies
Linkbaiting should be an integral part of your social media marketing strategy. As long as your content is informative and brings value to your readers, linkbaiting can bring you great backlinks and traffic. To get you started on linkbaiting techniques, visit Jack Humphrey’s New Linkbait Tips today!
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